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Ube or matcha, which one suits you? Discover the flavor profiles, best occasions, and how to combine them in a creamy latte.

From creamy purple lattes to aesthetic matcha creations, ube is slowly conquering cafes, TikTok feeds, and homemade drink routines worldwide. But what exactly is ube?

Ube (pronounced oo-beh) is a purple yam from the Philippines. This unique purple root vegetable has been used for generations in Filipino desserts and comfort food. Thanks to its mild flavor, natural purple color, and modern cafe appeal, ube is now also rapidly growing in popularity in the Netherlands.

What once started as a traditional Filipino ingredient has today grown into a beloved cafe-style favorite 💜

How does ube taste?

Ube has a mild, creamy flavor with subtly sweet and slightly nutty notes. Many people compare its taste to vanilla, creamy desserts, and comfort food.

Unlike very sweet flavors, ube remains mild and balanced. This makes it pair perfectly with ingredients like oat milk, coconut milk, vanilla, and ceremonial grade matcha 🍵

It's precisely this mild flavor that makes ube perfect for homemade cafe-style drinks and desserts.

Why is ube so popular?

Besides its striking purple color, ube perfectly aligns with current trends around wellness drinks, self-care routines, and homemade cafe moments.

People love ube because it not only tastes special but also gives a luxurious and comforting feeling. Especially on TikTok and Instagram, ube quickly grew in popularity thanks to its aesthetic purple lattes and modern Asian fusion drinks.

The combination of ube and matcha became one of the biggest trends. The subtle sweetness of ube perfectly matches the earthy taste of matcha, creating the well-known green and purple layers 💜🍵

Ube vs Taro: what's the difference?

Many people confuse ube with taro, but they are completely different ingredients.

Ube is naturally purple and has a milder, creamier, and subtly sweet taste. Taro, on the other hand, is more neutral, starchier, and often used in bubble tea.

This makes ube work better in desserts, lattes, and creamy cafe-style drinks.

Ube in Filipino culture 🇵🇭

In the Philippines, ube is much more than just a trend. It has played an important role in family recipes, holidays, and comfort food for generations.

Well-known Filipino ube dishes include ube halaya, halo-halo, ube ice cream, and ube pandesal. For many Filipinos, the taste of ube evokes feelings of home, nostalgia, and togetherness.

Halo-halo is one of the most famous Filipino desserts. The name literally means "mix-mix" and consists of layers of shaved ice, milk, jelly, fruit, sweet beans, and often a scoop of creamy ube ice cream.

It's precisely this combination of comfort, color, and tradition that makes ube so special.

Why ube works perfectly in cafe-style drinks

Ube is perfect for homemade drinks because it has a mild and creamy taste, beautiful color in lattes, and combines well with milk and matcha.

As a result, you increasingly see iced ube lattes, ube matcha drinks, creamy wellness drinks, and Asian fusion recipes appearing on social media and in modern cafes.

With ube, you can easily create a luxurious coffee shop feeling right at home 💜

The rise of ube in the Netherlands

Just as matcha became hugely popular a few years ago, interest in ube is now also growing in the Netherlands.

More and more people are looking for unique flavors, homemade cafe experiences, and wellness drinks that are not only delicious but also create a moment of peace and self-care.

Ube fits perfectly with this new generation of food & drink trends.

💜 Bring Cafe Moments Home

At Ubejoy, we believe that a drink can be more than just a drink.

Whether you're making a creamy ube latte, an iced matcha drink, or experimenting with new recipes. Ube brings color, comfort, and joy together in every cup.

Discover our favorite cafe-style ube recipes and create your homemade Ubejoy moment 💜

📸 Share your Ubejoy moment and share your homemade Ube Latte with us.