Colophon
Company Information
Trade Name: Ubejoy
Address: Raamstraat 30E, 2512CA Den Haag, Netherlands
Chamber of Commerce number: 99808773
VAT number: NL005412191B68
Email address: info@ube-joy.nl
Ube is more than just a beautiful purple color. It is a natural ingredient that supports your body purely, gently, and consciously.
B2B inquiry
Please complete the form below and we will contact you as soon as possible.
"Do you have a question about ube or our products? We're happy to help."
"Send us a message
Do you have a question or just want to chat? We'd love to hear from you.
"Do you have a question about ube or our products? We're happy to help."
"Send us a message
Do you have a question or just want to chat? We'd love to hear from you.
Ubejoy: A Taste of Joy from the Philippines
The inspiring story
Ubejoy is more than a drink. It is a feeling of warmth, color, and connection.
My name is Ligaya, which means "joy" in Tagalog, the language of the Philippines. Every few years, my brother and I travel back to the Philippines, where most of my family lives, in Luzon, in the north of the country.
During these trips, my love for ube grew into something deeper: a connection to my roots, my family, and the culture in which it has been cherished for generations.
The soft, purple color.
The unique taste.
The meaning behind it.
What started as a discovery, became a passion. And ultimately: a mission.
With Ubejoy, I bring that feeling to you. 💜
Ubejoy a moment of joy, in every cup.
Why the name Ubejoy?
Ubejoy combines ube, the iconic purple yam from the Philippines, with joy: the feeling of warmth, tranquility, and small moments of happiness.
It stands for conscious enjoyment.
A quiet moment for yourself, a gentle start to your day, or a colourful iced latte that makes you slow down.
The refined floral pattern on our packaging is inspired by the sampaguita, the national flower of the Philippines.
A symbol of purity, simplicity, and hospitality – values deeply rooted in the culture.
It reflects what Ubejoy stands for: light, nature, and authenticity.
Experience the mellow taste of ube and create your moment of calm.