Ube is more than just a beautiful purple color. It is a natural ingredient that supports your body purely, gently, and consciously.

Payment options

Our Payment Options

At ube-joy.nl, you can pay safely and easily with the following payment methods:

🏦 iDEAL

Pay directly and securely via your own bank.

🛍️ Klarna

Pay later or in installments: receive first, then pay.

🅿️ PayPal

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🍏 Apple Pay

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💳 Credit Card

We accept Visa and Mastercard.

📱 Shop Pay

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"Do you have a question about ube or our products? We're happy to help."

"Send us a message

Do you have a question or just want to chat? We'd love to hear from you.

"Do you have a question about ube or our products? We're happy to help."

"Send us a message

Do you have a question or just want to chat? We'd love to hear from you.

Ubejoy: A Taste of Joy from the Philippines

The inspiring story

Ubejoy is more than a drink. It is a feeling of warmth, color, and connection.

My name is Ligaya, which means "joy" in Tagalog, the language of the Philippines. Every few years, my brother and I travel back to the Philippines, where most of my family lives, in Luzon, in the north of the country.

During these trips, my love for ube grew into something deeper: a connection to my roots, my family, and the culture in which it has been cherished for generations.

The soft, purple color.
The unique taste.
The meaning behind it.

What started as a discovery, became a passion. And ultimately: a mission.

With Ubejoy, I bring that feeling to you. 💜

Ubejoy a moment of joy, in every cup.

Why the name Ubejoy?

Sampaguita bloemen

Ubejoy combines ube, the iconic purple yam from the Philippines, with joy: the feeling of warmth, tranquility, and small moments of happiness.

It stands for conscious enjoyment.
A quiet moment for yourself, a gentle start to your day, or a colourful iced latte that makes you slow down.

The refined floral pattern on our packaging is inspired by the sampaguita, the national flower of the Philippines.
A symbol of purity, simplicity, and hospitality – values deeply rooted in the culture.

It reflects what Ubejoy stands for: light, nature, and authenticity.

Experience the mellow taste of ube and create your moment of calm.