Ube is more than just a beautiful purple color. It is a natural ingredient that supports your body purely, gently, and consciously.

Secure ordering

Secure ordering at ube-joy.nl

You can order from ube-joy.nl with complete peace of mind. Your safety and trust are our top priority. Below, you can read why you can shop securely with us.

🔒 Secure connection (SSL)

Our webshop uses a secure SSL connection. You can recognize this by the padlock icon in your browser's address bar. All your data is sent encrypted and is optimally protected.

💳 Secure payment methods

We offer reliable and well-known payment methods, such as iDEAL, PayPal, Klarna, Apple Pay, Shop Pay, and credit card. All payments are processed through secure payment providers.

📦 Reliable shipping

Your order will be carefully packaged and shipped via a reliable carrier. You will always receive a Track & Trace code to follow your package.

🔄 Returns

Not satisfied? No problem. You can easily return your order. View our return policy for all conditions.

👍 Customer service

Do you have questions or doubts? Feel free to contact us; we are happy to help you.

🏆 Your privacy is important

We handle your personal data with care and never share it with third parties without your consent. Read more in our privacy policy.

B2B inquiry

Please complete the form below and we will contact you as soon as possible.

"Do you have a question about ube or our products? We're happy to help."

"Send us a message

Do you have a question or just want to chat? We'd love to hear from you.

"Do you have a question about ube or our products? We're happy to help."

"Send us a message

Do you have a question or just want to chat? We'd love to hear from you.

Ubejoy: A Taste of Joy from the Philippines

The inspiring story

Ubejoy is more than a drink. It is a feeling of warmth, color, and connection.

My name is Ligaya, which means "joy" in Tagalog, the language of the Philippines. Every few years, my brother and I travel back to the Philippines, where most of my family lives, in Luzon, in the north of the country.

During these trips, my love for ube grew into something deeper: a connection to my roots, my family, and the culture in which it has been cherished for generations.

The soft, purple color.
The unique taste.
The meaning behind it.

What started as a discovery, became a passion. And ultimately: a mission.

With Ubejoy, I bring that feeling to you. 💜

Ubejoy a moment of joy, in every cup.

Why the name Ubejoy?

Sampaguita bloemen

Ubejoy combines ube, the iconic purple yam from the Philippines, with joy: the feeling of warmth, tranquility, and small moments of happiness.

It stands for conscious enjoyment.
A quiet moment for yourself, a gentle start to your day, or a colourful iced latte that makes you slow down.

The refined floral pattern on our packaging is inspired by the sampaguita, the national flower of the Philippines.
A symbol of purity, simplicity, and hospitality – values deeply rooted in the culture.

It reflects what Ubejoy stands for: light, nature, and authenticity.

Experience the mellow taste of ube and create your moment of calm.