• Our Story

Our Story

"Discover the story behind Ubejoy, a brand born from a love for the Philippines and the power of ube."

Ube is more than an ingredient; it's a feeling. The smell of freshly baked ube, the recognizable purple color, the taste that transports you to the Philippines.

At Ubejoy, we believe everyone deserves to enjoy this moment. Soft, creamy, and naturally caffeine-free for any time of day.

Whether you grew up with ube or are discovering it for the first time, we bring a piece of Filipino warmth to your daily routine.

Welcome to Ubejoy. 💜

Ubejoy: A Taste of Joy from the Philippines

The inspiring story

Ubejoy is more than a drink. It is a feeling of warmth, color, and connection.

My name is Ligaya, which means "joy" in Tagalog, the language of the Philippines. Every few years, my brother and I travel back to the Philippines, where most of my family lives, in Luzon, in the north of the country.

During these trips, my love for ube grew into something deeper: a connection to my roots, my family, and the culture in which it has been cherished for generations.

The soft, purple color.
The unique taste.
The meaning behind it.

What started as a discovery, became a passion. And ultimately: a mission.

With Ubejoy, I bring that feeling to you. 💜

Ubejoy a moment of joy, in every cup.

Why the name Ubejoy?

Sampaguita bloemen

Ubejoy combines ube, the iconic purple yam from the Philippines, with joy: the feeling of warmth, tranquility, and small moments of happiness.

It stands for conscious enjoyment.
A quiet moment for yourself, a gentle start to your day, or a colourful iced latte that makes you slow down.

The refined floral pattern on our packaging is inspired by the sampaguita, the national flower of the Philippines.
A symbol of purity, simplicity, and hospitality – values deeply rooted in the culture.

It reflects what Ubejoy stands for: light, nature, and authenticity.

Benefits of Ube

Ube is more than just a beautiful purple color. It is a natural ingredient that supports your body purely, gently, and consciously.

Discover all benefits 💜

Discover Ubejoy

Experience the mellow taste of ube and create your moment of calm.

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