• Join the #ubejoymoment

Benefits of Ube

Ube is more than just a beautiful purple color. It is a natural ingredient that supports your body purely, gently, and consciously.

Discover all benefits 💜

Join the #ubejoymoment

Share your daily moment of joy.

Share your ube moment. Win something special.

Did you make a perfect ube latte, smoothie or a unique creation? Share your Ubejoy moment on Instagram or TikTok with #ubejoymoment for a chance to win a great reward.

How to participate

  1. Create your Ubejoy moment
  2. Take a photo or video
  3. Share it on Instagram or TikTok
  4. Use #ubejoymoment

That's all, we'll be watching 👀

Win your Ubejoy moment

Every month, we choose our favorite submission and reward it with an exclusive Ubejoy surprise.

Prize: (to be announced when the campaign starts)

Show your moment.

We can't wait to discover it.

B2B inquiry

Please complete the form below and we will contact you as soon as possible.

"Do you have a question about ube or our products? We're happy to help."

"Send us a message

Do you have a question or just want to chat? We'd love to hear from you.

"Do you have a question about ube or our products? We're happy to help."

"Send us a message

Do you have a question or just want to chat? We'd love to hear from you.

Ubejoy: A Taste of Joy from the Philippines

The inspiring story

Ubejoy is more than a drink. It is a feeling of warmth, color, and connection.

My name is Ligaya, which means "joy" in Tagalog, the language of the Philippines. Every few years, my brother and I travel back to the Philippines, where most of my family lives, in Luzon, in the north of the country.

During these trips, my love for ube grew into something deeper: a connection to my roots, my family, and the culture in which it has been cherished for generations.

The soft, purple color.
The unique taste.
The meaning behind it.

What started as a discovery, became a passion. And ultimately: a mission.

With Ubejoy, I bring that feeling to you. 💜

Ubejoy a moment of joy, in every cup.

Why the name Ubejoy?

Sampaguita bloemen

Ubejoy combines ube, the iconic purple yam from the Philippines, with joy: the feeling of warmth, tranquility, and small moments of happiness.

It stands for conscious enjoyment.
A quiet moment for yourself, a gentle start to your day, or a colourful iced latte that makes you slow down.

The refined floral pattern on our packaging is inspired by the sampaguita, the national flower of the Philippines.
A symbol of purity, simplicity, and hospitality – values deeply rooted in the culture.

It reflects what Ubejoy stands for: light, nature, and authenticity.

Discover Ubejoy

Experience the mellow taste of ube and create your moment of calm.

Shop now